The discussion is on how to enhance the uniform to better reflect the essence of our advertising and marketing efforts and to create uniforms that are more contemporary and in line with the spirit of our 'forever young, forever fun' campaign,

This is not about after-holiday spending. It's about keeping our value strategy top of mind.

The most popular item on our menu continues to be the double cheeseburger, hands down.

We encourage only those with genuine and serious interest in the auction to place their bids.

Our marketing strategy encompasses young people as well as adults and we do that through various media and marketing strategies that cross all demographics.

I think there's much work left to be done to catch up to the industry leader.

It is clearly unique and not a traditional restaurant. But it is a peek at the future of McDonald's through the use of technology, innovative design and contemporary space.